Student’s Essay Selected as the 2012 Outstanding Essay


Takahiro Yamaguchi, specializing in marketing and a March 2012 graduate of the MBA Program, wrote an essay entitled Customers’ Perception of Quality and Satisfaction of Bancassurance. The essay was published in the July 2012 issue of Life Insurance Management, a journal of the Institute of Life Insurance Management, and was recently selected as the 2012 Outstanding Essay(*).

[Comment from Mr. Yamaguchi]
 “I am extremely pleased that research which I conducted at Chuo Business School (CBS) has been recognized both in theory and practical application. At the same time, I would like to express my overwhelming gratitude to everyone who cooperated with and supported my research.
In the future, I will continue to improve myself and to conduct personal research. I will make every effort to contribute to the growth of the life insurance industry.”

(*) Every year, the Institute of Life Insurance Management (17,291 members as of February 2013) selects an outstanding essay from among essays written by young or mid-level professionals and publishes it in the journal Life Insurance Management (issued 6 times per year). The outstanding essay is recognized for its significant contribution to the future form of the life insurance industry and management at life insurance companies.

 [Chuo Business School is a professional graduate school which targets only working adults and cultivates strategic management leaders.]

 While working full-time jobs, students study on weekday nights, Saturdays and Sundays at the Korakuen Campus located in the center of Tokyo. Students acquire their MBA (Master of Business Administration) in 2 years.


Details of the Chuo Business School